
I've always been drawn to how things feel to use — the flow, the clarity, the small details that either make or break an experience. That's what led me into UX design. I wanted to understand people better, and design things that actually make sense in real life.
Over time, I found myself more and more interested in the messy middle — researching user needs, mapping behavior, testing assumptions, and shaping solutions that are both functional and human. I enjoy the process of turning insights into structure, and friction into clarity.
To bring ideas to life, I've also started learning code — not to become a developer, but to better prototype, test, and explore what's possible. It helps me stay close to the full experience, from first sketch to working solution.
Today, I focus on creating digital experiences that are grounded in real insight, thoughtfully designed, and easy to use — whether it's a tool, an app, or just a simple idea worth building.
Building apps to solve everyday problems
Research-driven, thoughtful design
Always asking what if
Breaking down complex challenges
Psychology & Sociology
Experience Design
UX Internship (6 months)
UX & Gamification Designer
Product Designer (Fixed term employment)
UX Designer & Development
CX-Specialist Student
Psychology & Sociology
Experience Design
UX Internship (6 months)
UX & Gamification Designer
Product Designer (Fixed term employment)
UX Designer & Development
CX-Specialist Student
I start by understanding the real problem. Through user research and careful analysis, I make sure we're building the right thing.
Creating interfaces that feel natural and enjoyable. Good design should make complex things feel simple.
Mapping customer journeys and creating personas to understand the complete experience. Turning insights into actionable CX strategies.
Learning to code has helped me bridge the gap between design and reality. I focus on building functional prototypes that bring ideas to life.
Perfumes in collection
40+
Started as curiosity, turned into a proper addiction.
Hours spent in ski boots
1500+
Grew up racing down mountains. Still can't ski backwards.
Summers spent on Gotland
30
Same island, same cabin, different ideas every year.
Will Smith & Joel Kinnaman's champagne
3/4 bottle
They gave me their nearly full champagne at a nightclub — naturally I accepted.
I'm always open to new challenges and exciting collaborations. Whether you need help with UX design, have an interesting project in mind, or just want to exchange ideas — don't hesitate to reach out.